A Champion Retires: Celebrating Brad Gushue and His Legendary Signature Shoe
This year's Brier, running February 27-March 8, 2026, will mark the final Brier appearance of Brad Gushue's long and successful career. The event will be especially meaningful as it takes place in his home province of Newfoundland and Labrador.
After an extraordinary career that has inspired curlers around the world, Brad Gushue has announced his retirement from competitive curling. As we celebrate his remarkable achievements, we at Asham are also marking the retirement of the Gushue signature shoe.
For years, we've had the privilege of working alongside Brad, one of curling's greatest champions. Our partnership has been built on a shared commitment to excellence, innovation, and the pursuit of performance at the highest level.
As Brad steps away from competitive play, we're retiring his signature shoe alongside him. It's a fitting tribute to a partnership that has meant so much to our company and to the curling community.
While we say goodbye to the Gushue shoe, Brad's legacy will continue to inspire future generations of curlers. We're honored to have been part of his journey and grateful for the years of collaboration, friendship, and shared passion for the sport we all love.
Thank you, Brad, for everything you've given to curling—and for trusting Asham to be part of your incredible story.
Congratulations on an outstanding career. Enjoy your well-deserved retirement.